Have you ever wanted to smell like a fast food hamburger but didn’t necessarily wanted to spread hamburger meat all over yourself? Worry no longer because Flame by Burger King is here – a new body spray for men that is described as having “the scent of seduction with a hint of flame-broiled meat.”

Burger King is promoting the product through firemeetsdesire.com and has also made the product available for purchase at New York City retailer Ricky’s NYC in stores and online for a limited time for $3.99.

If you do visit the web site above, you will see several scenes as you ‘spary’ the fragrance of which you will eventually come to this one:

Yup that is the King character, who is already creepy enough, in nothing more than a towel of some sort.

Personally, I think that if I want to smell like fast food hamburgers, I’ll do it the old-fashioned way – buy a six dollar burger and fries from Carl’s Jr. and lock myself in the car while I eat it.