Burger King is promoting the product through firemeetsdesire.com and has also made the product available for purchase at New York City retailer Ricky’s NYC in stores and online for a limited time for $3.99.

If you do visit the web site above, you will see several scenes as you ‘spary’ the fragrance of which you will eventually come to this one:

Yup that is the King character, who is already creepy enough, in nothing more than a towel of some sort.

Personally, I think that if I want to smell like fast food hamburgers, I’ll do it the old-fashioned way – buy a six dollar burger and fries from Carl’s Jr. and lock myself in the car while I eat it.