A statement on their site reads:

Given the drastic situation for this country’s sea kittens—who are often the victims of many major threats to their welfare and ways of life—it’s high time that the U.S. Fish and Wildlife Service (FWS) stop allowing our little sea kitten friends to be tortured and killed. Who’d want to hurt a sea kitten anyway?!

Sea kittens are just as intelligent (not to mention adorable) as dogs and cats, and they feel pain just as all animals do.

No this is not a joke and has to be one of the dumbest campaigns of all time. Even if PETA was to somehow convince people that fish are as cute and cuddly as kittens, I doubt that would stop people from eating them in the same way that some cultures still eat real “kittens.”

Besides we already have fish of the feline kind. They are called “catfish” and they are delicious, especially when they are blackened with served with garlic butter and dirty rice.