RSS
June 30, 2009 | | Comments 0

BK’s Latest Sandwich Will ‘Blow Your Mind Away’

What are they thinking? Burger King has had some pretty creepy advertising campaigns in the past but what in the world is going on with the print ad below which promotes their new 7 inch sandwich?

The advertisement leaves little to the imagination. Advertising experts are saying that the ad should be discontinued due to “distasteful” and unappetizing references to oral sex.

The print ad for the “BK Super Seven Incher” — a limited time promotion in Singapore, shows the “mind-blowing” sandwich near the open mouth of a wide-eyed, red-lipsticked woman accompanied by the suggestive tagline: “It’ll blow your mind away.”

The ad even goes on to say, “Fill your desire for something long, juicy and flame-grilled.”

Mark Duffy, a blogger and an advertising copyrighter at a major New York City firm, said the advertisement is among the “worst” he’s ever seen in more than 17 years of industry experience.

“I’ve seen a lot of sexual innuendo ads and this is about the worst, especially for something as mainstream as Burger King,” Duffy told FOXNews.com. “I was a little repulsed by it. It’s really misogynistic to women and it’s also unappetizing.”

What do you think? Has Burger King gone too far?

Entry Information

Filed Under: Business Blunders

Tags:

About the Author: David Wallace is a search & social media marketer who lives in Anthem Arizona with his lovely wife. Interests & hobbies include all things Disney, roller coasters, musicianship and Christianity.

Sorry, comments for this entry are closed at this time.